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Report on New England clean energy firms
I had the opportunity to hear Nick d’Arbeloff, president of the New England Clean Energy Council, give a talk on Thursday, April 23, titled: “The Case for Energy Transformation: Climate Change, Energy...
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Report on Boston Business Journal Green Business Summit
George Donnelly, Editor-in-Chief, Boston Business Journal (R), presented Ben Grossman, Director of Grossman Marketing Group's Green Marketing & Sustainability Practice (L), with an award...
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Recent award for green marketing leadership
I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA...
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Graphic Design USA Survey on Impact of Environment on Design and Purchasing...
Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month. The survey includes a page titled The Impact of Environment Matters On Your Design and...
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Unique Environmental Approach to Al Gore Mailing
Front and back of Al Gore mailing. My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency...
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Highlighting some best practice leaders in sustainable political communication
The recent passage of the American Clean Energy and Security Act, better known as Waxman-Markey (named for its sponsors Rep. Henry Waxman (D-CA) and Rep. Ed Markey (D-MA)), marks the beginning of a...
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Green mail in a down economy
Target Marketing recently published an article titled “The Return of the Green Mail Debate,” which I wanted to share. The article’s premise is that during this economic downturn, sustainability is...
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Green Tips for Marketing Success: Part 4 of 4 (Green Printing)
As I have written about on several occasions, my firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success this year to mark our 100th anniversary. 21 of the 100 tips involve...
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A Negative Tipping Point for FSC Certification
Turning the page on FSC? Over the past few years, awareness has grown about FSC-certified papers and printing. FSC stands for Forest Stewardship Council, a group that works to ensure that the...
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Some Good Year-End Sustainability Reading
As we approach the end of a very busy 2011, I’ve been seeing a lot of interesting year-end articles that I’ve been saving to read later. I thought it would be helpful to include a selection of them...
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